We collect various types of information to provide and improve our services, which are categorized as follows:

1.1 Information You Provide Directly

• •Basic Contact Information: Full name, billing address, shipping address, phone number, email address.
• •Order Information: Details of products you purchase, order history.
• •Account Information: If you create an account, we collect your username, password (encrypted), and security questions (if applicable).
• •Shopping Behavior Information: Products you view, items added to your shopping cart.
• •Customer Support Information: Details you provide when communicating with us via email, contact forms, or social media (e.g., inquiry content, issue descriptions).

1.2 Information We Collect Automatically (via Tracking Technologies)

• •Usage Data: When you access the Website, we automatically collect information about how you use our services, including your IP address, browsing history, access time, page stay duration, and navigation paths.
• •Device Information: We collect details about the device you use to access the Website, such as device model, unique device identifier (e.g., IMEI), operating system, browser type, and network provider.
• •Cookies and Similar Technologies: We use cookies, web beacons, and pixel tags to track your interaction with the Website, remember your preferences (e.g., language settings), and improve service functionality. You can manage cookie settings through your browser (see Article 5 for details).

1.3 Information We Obtain from Third Parties

• •We may receive limited information about you from third parties, such as our payment processors (to verify payment validity), logistics partners (to confirm delivery status), or social media platforms (if you log in via social accounts like Facebook or Google).

We use your personal information for the following legitimate purposes:

• •Provide Products and Services: Process your payments, fulfill your orders, arrange shipping, send order confirmations and updates, and manage returns or exchanges.
• •Customer Support: Communicate with you, answer your questions, resolve issues, and provide after-sales support.
• •Marketing and Advertising: With your consent, send you emails or text messages about our new products, promotions, and exclusive offers. You can unsubscribe at any time by clicking the "unsubscribe" link in marketing emails or contacting us directly.
• •Improve Our Services: Analyze website usage data to understand customer preferences, optimize website design, expand product offerings, and enhance overall user experience.
• •Security and Fraud Prevention: Protect our Website, services, and customers from fraud, unauthorized access, identity theft, or other illegal activities.
• •Legal Compliance: Adhere to applicable laws, regulations, legal procedures, or government requests (e.g., responding to subpoenas or tax filings).

We do not sell, rent, or disclose your personal information to third parties for their own marketing purposes. We only share your information in the following limited circumstances:

• •With Shopify: Our store is powered by Shopify Inc. Your information may be shared with Shopify to facilitate website operation, order processing, and service delivery. Shopify’s privacy practices are governed by its own Privacy Policy, available at https://www.shopify.com/legal/privacy.
• •With Service Providers: We share information with third-party service providers who assist us in operating our business, including:
  • •Payment processors (e.g., PayPal, Stripe) to process transactions securely.
  • •Logistics and shipping companies (e.g., DHL, FedEx, local postal services) to deliver your orders.
  • •Marketing and email service platforms (e.g., Mailchimp) to send authorized marketing communications.
  • •Website analytics tools (e.g., Google Analytics) to analyze website traffic and usage patterns.
• •Legal Requirements: We may disclose information if we reasonably believe it is necessary to comply with a legal obligation, protect our rights or safety, investigate fraud, or respond to a government request (e.g., from law enforcement agencies).

Depending on your region of residence, you may have the following rights regarding your personal information:

4.1 For EU Residents (GDPR Compliance)

If you are a resident of the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

• •Right of Access: Request access to the personal information we hold about you.
• •Right to Rectification: Request correction of any inaccurate or incomplete personal information.
• •Right to Erasure (Right to be Forgotten): Request deletion of your personal information, provided no legal obligation requires us to retain it.
• •Right to Restriction of Processing: Request limitation of the processing of your personal information (e.g., if you dispute the accuracy of the data).
• •Right to Data Portability: Request to receive your personal information in a structured, commonly used, and machine-readable format (e.g., CSV file).
• •Right to Object: Object to our processing of your personal information based on legitimate interests (we will cease processing unless we have compelling grounds to continue).

To exercise these rights, please contact us using the details provided in Article 9.

4.2 For California Residents (CCPA/CPRA Compliance)

If you are a resident of California, USA, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• •Right to Know: Request details about the personal information we have collected about you (e.g., categories of data, sources of collection).
• •Right to Delete: Request deletion of your personal information, subject to certain exceptions (e.g., legal retention requirements).
• •Right to Opt-Out: Opt out of the sale or sharing of your personal information (we do not sell your data, but you may still opt out of any authorized sharing).
• •Right to Non-Discrimination: Be free from discrimination for exercising your privacy rights (e.g., no denial of services or increased prices).

To exercise these rights, please contact us using the details provided in Article 9.

Cookies are small text files stored on your device when you visit the Website. We use cookies to enhance your browsing experience and improve our services. The types of cookies we use include:

• •Necessary Cookies: Essential for the Website to function (e.g., remembering your shopping cart items, enabling secure checkout). These cannot be disabled.
• •Performance Cookies: Collect data on how you use the Website (e.g., pages visited, error messages) to optimize performance and fix issues.
• •Functional Cookies: Remember your preferences (e.g., language, region) to personalize your experience.
• •Marketing Cookies: Used to deliver targeted ads or measure the effectiveness of marketing campaigns (only with your consent).

You can manage or disable non-necessary cookies through your browser settings (e.g., Chrome, Safari, Firefox). Note that disabling certain cookies may affect the functionality of the Website.

• •Data Security: We take reasonable precautions and industry best practices to protect your personal information from loss, theft, unauthorized access, disclosure, alteration, or destruction. These measures include encryption of sensitive data (e.g., passwords, payment details), secure server storage, and access controls for authorized personnel only. However, no method of transmission over the Internet or electronic storage is 100% secure—we cannot guarantee absolute security, but we continuously update our security practices to minimize risks.
• •Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (e.g., tax records, legal disputes). After this period, your data will be securely deleted or anonymized.

Our Website and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without parental consent, we will promptly delete such information. If you believe a child under 16 has provided us with personal information, please contact us to request deletion.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or regulatory obligations. Any updates will be posted on this page, and the "Last Updated Date" at the top will be revised to indicate the effective date of the new version.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after the updated policy is posted constitutes your acceptance of the changes.

If you have any questions, concerns, or requests regarding this Privacy Policy (e.g., exercising your privacy rights, updating your information), please contact us via:

• •Email: pawspalshelp@gmail.com

We will respond to your inquiry within 1-2 business days and assist you with resolving your request.